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Jade Costen: Advice on Goal Setting for 2018

Earlier this month at Host Rally, we had the chance to sit down with Jade Costen, Chick-Fil-A Owner Operator and nine-time Ironman triathlete, to talk about motivation, goal-setting and his love for running.

Not only is Jade a partner in the WinShape Nation for one of our Camps for Communities locations in Winston Salem, but he is also an inspiration to many members of our staff.
As we settle into the beginning of this new year, we thought that there would be no better person to inspire us toward our goals other than this family man and Ironman champion.
For those of you who don’t know what an Ironman is, it is a long-distance triathlon that consists of a 2.4-mile swim, a 112-mile bike ride and a 26.2-mile run. In other words, it’s a 17-hour test of mental strength, physical endurance, and sheer-will.     Like most of us, Jade didn’t start out competing in these extreme competitions, but rather, began by running with his father throughout his childhood.
“My dad was a runner growing up, and when we would go hang out growing up, it was because we were going for a run,” he recalls.
His love for the sport of running developed into a passion for marathons. But due to the wear-and-tear of training for long-distance running, Jade began to search for other methods of cross-training. This led him to the world of triathlons. Rather than focusing every day on a running workout, Jade began to incorporate swimming and biking into his routine.
Though this wasn’t easy at first, he appeared to be, well, pretty amazing at the multi-sport competition. Looking to challenge himself further, Jade began to compete in Ironman triathlons across the country, and eventually internationally.     This intense drive and dedication wasn’t something that appeared overnight, but rather, was something that Jade developed from an early age as his father challenged him to set goals for his life once every year. “My father and I started setting goals for me when I was eight,” he says. “These were little goals, but it’s a small start.” His practice of goal-setting is something that Jade now practices annually with his own children, Emmie, Sage, and Jamsey.  

Jade explains that he sets goals in two different categories:

  1. What do I want to become? 

  2. What do I do to better those?


“I look at stewardship, what I already have,” he explains. “There’s a pretty intentional purpose in everything I do that gives me a vision for what I want to accomplish so that when I run into these life circumstances, I already have a direction and I know which way I am going.”
Jade believes that goal-setting should be a balance of setting yourself up for success and also setting yourself up for a challenge.
When you’re setting your goals, set them so that they challenge you, but don’t set them so completely outrageous that you want to quit in a week,” he advises.   For more advice on practical goal setting — and a hilarious story about running a half-marathon in a Chick-Fil-A cow suit — check out the entire interview with Jade on our WinShape Camps Podcast, available on iTunes.
It is our prayer that you will not grow weary in doing good for the Lord and chasing after your goals in 2018.
“Therefore, since we are surrounded by such a great cloud of witnesses, let us throw off everything that hinders and the sin that so easily entangles. And let us run with perseverance the race marked out for us,  fixing our eyes on Jesus, the pioneer and perfecter of faith.” Hebrews 12:1 NIV
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